A lot of people have an incredibly negative view of marketing and advertising. Not too long ago, I heard somebody say that advertising is the first profession: in the Garden of Eden, the serpent said, “you need that apple.” They were saying that marketing is creating need in somebody else for your profit, whether they really need it or not. On the other hand, you could make a case that marketing is the oldest profession because of when the Bible says, “in the beginning was the Word.” God invented communication. And in many ways, at its best, that’s all
